Hair restoration marketing is full of claims that look impressive at first and dissolve under examination. We've decided to be honest about what we have, what we don't, and where the rest lives. Below: the specifics.
Credentials. CPSO #31693, ISHRS Fellow since 2015, ABHRS Diplomate, CCFP — all publicly searchable on the respective registers. No claims that aren’t verifiable.
Published research. Peer-reviewed work in Dermatologic Surgery, indexed on PubMed. Linked from the credentials page.
Patient reviews. Hosted on RealSelf, RateMDs, Google — all third-party platforms outside our control. None of them are curated by us. Read the bad along with the good.
Our biggest current limitation: the on-site before-and-after gallery. Toronto.Hair launched in 2026 after Dr. Jones returned from a planned hiatus, and the historical case archive stayed with the prior partnership. The full origin is documented in the founding story — including the parts most clinics wouldn’t tell you.
We’re rebuilding the gallery case-by-case with patient consent. Twelve months for early results, twenty-four for a substantial collection. Until then, the verifiable record (RealSelf, RateMDs, peer-reviewed papers, CPSO) speaks for the work. We’ve decided to be honest about that, rather than pretend otherwise.
1. Quote prices on the website. Pricing fluctuates with demand and depends on case specifics. Quoting one number on a brochure misrepresents the actual cost. The honest answer for any specific case is “send photos for a written assessment.”
2. Use stock-photo before-and-afters as our case work. Every visible patient on this site is either a real Dr. Jones case (with consent) or clearly framed as a stock illustration in surrounding copy. Stock photography of smiling patients implying our case work is a disservice to actual patients.
3. Recommend treatments that don’t fit. If you’re not a surgical candidate, you’ll be told. If a competing technique would serve you better, you’ll be told. The right answer for your situation is the answer you’ll get — even if it’s “wait” or “go elsewhere.”
None of what we say should require taking our word. Cross-check the credentials. Read the third-party reviews. Pull up the public registers. Then send photos when you’re ready.